Why hold a book launching party?
Now that my book is completed and is currently in the editing stages, this is a question that comes to mind frequently and I’m sure other authors ask the same question. So I will give you some answers on why you should have such a party. Below I have added some Tips for holding a successful book launching party without stress.
It is a reason to celebrate: After months or years of writing your book. Putting yourself through the frustrations and headaches, when it wasn’t flowing like you wanted it to. Disciplining yourself to write and asking yourself, “Will it ever get finished?” you finally get to see it in print. What a celebration that is. You did it! You started out to write a book and actually finished it. Wow! what an accomplishment that is. Indeed you should have a party.
This is your moment: You are the star of the show. People are coming to see you. Some may ask for your autograph. Make it your time. you deserve it.
What is a book launching party?
A book launching party is a collaboration of many things used to promote not only your book but also yourself.
- Use this event to spread the word about your book.
- Promote yourself as an author and use it to promote upcoming books you may be working on.
- Use it to meet people that may schedule book signings in the future
Where can I hold a book launching party?
Now that you have decided to hold a party in celebration of your new book, you are probably wondering where you should hold it. Here are some ideas
- Your local library
- A local book store
- A banquet room
- An event hall
- At a park
- At a beach
- On a party boat
- Your home
- A friend home
- A coffee house
Promoting the party
Once you have the location, date and time set for the event, it’s time to promote it like crazy. You want to reach as many people as you can for this amazing event. Here are some tips on getting the word out.
- Contact all family members and friends. Tell them to tell their friends.
- Email everyone on your email list
- Use social media, Facebook, Instagram, Twitter, Pinterest, Google + to announce the event
- Hold a Facebook event
- Contact your local paper, Ask if they would like to write a story about the book launching party.
- Contact other media outlets
- Write a press release
- Put up flyers in your community
- Make an announcement in your paper
- Post a blog on your website
What do you do for a book launching party
As I mentioned before this is a reason to celebrate. make it fun! Make it memorable, not just for you but for everyone attending. It’s a party so make it festive, use some of the ideas I have listed below to help you achieve that.
- Make it look like a party: Hang balloons, throw confetti on the floor and tables.
- Have a poster size print of your book at the event
- Use a copy of your book as a guest signing book
- Have beverages and snacks
- Have music, either live band or some sort of player
- Hold a raffle
- Have people drop their business cards into a bowl. (Great for future contacts) Pull one out for a free book
- Give away a few books
- Have a friend or family member take pictures
- Bring plenty of your books
- Make it easy to buy a book. Use the cube that attaches to an iPhone to take credit cards
What happens at a book launching party?
The itinerary should be pretty simple but at the same time engaging and entertaining. Here is a sample of a party that you could follow.
- Greet guests as they arrive and thank them for coming
- Have a friend or family member direct them to the beverage and snack table
- Once everyone is seated, have someone introduce you. Possibly someone that knows you well and can give a little back ground about you.
- The stage is yours. Be fun, energetic and engage with the audience. Sell not only your book but yourself. Talk about your life, how you came about writing the book. What inspired you to write it.
- Read an excerpt from the book. If you have a prolog, I would recommend that
- After the reading have an open session for any questions
- If you are having a raffle, ask some of the guests to pull out the winning tickets
- Invite guests to come up to your table to purchase books, get autographs and have pictures taken
- After the book signing session, play a little music and mingle.
And there you have it. It’ your party, your night. Make it a night to remember, I know I will.
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